These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Superb Performance in New Markets — Nivea has built expertise at entering new markets and making success of them. The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Strong Brand Portfolio — Over the years Nivea has invested in building a strong brand portfolio.
Posted on October 4, by carlcea The brand Nivea is widely known worldwide as a brand that sells different kinds of skin care and beauty products. Through the years Nivea has develop a product line that is called Nivea for Men, this product line is obviously sells products that are specialize for the male consumers.
Since introducing the product line Nivea For Men inthe brand Nivea wanted to expand its market to the male consumers and that is the reason why Nivea developed their own marketing plan for their business.
A Marketing plan is just similar to a business plan. Marketing plan sets out how the company will achieve its aims and objectives. Because the aims and objectives of a business or a company informs and also shapes the marketing or business plan. By the time Nivea was developing their marketing plan, Nivea for Men wanted to increase its share of the UK male skincare market.
Nivea For Men wanted to develop a marketing plan because Nivea noticed that it needed to expand its current market and the Nivea For Men product line, because men are willing to buy skin care products that are specialized for the male consumers like what Nivea did with its products.
On developing the marketing plan Nivea Considered and studied the respond of the consumer expectations and external influences because these are the factors that can affect their marketing plan that Nivea is developing in order to improve and expand their products to the market.
The strengths of Nivea For Men was it has strong brand recognition because it is widely popular in the market for selling skin care and beauty products. Nivea also had a strong marketing campaign because it had enough financial base in order to put a good marketing campaign.
Although Nivea had many strengths that can gain more consumers, it also had some weaknesses like if it had the right sales and distribution outlets and also if the product range was still relevant to the target market which are the male consumers.
Nivea had many opportunities in the market.
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Nivea had increase its sales in the market and Nivea for men wanted a greater share of it, and also men at present are more open to different kinds of facial skin care products, so it means that Nivea For Men can sell more products to their target market of male consumers.
The Threats of Nivea however was that consumers are more knowledgeable and price consciousso Nivea have to do many kind of sales promotions in order to gain their target market. Nivea developed a good marketing strategy in order for their marketing plan to improve more.
Nivea also used many kinds of promotion, like using sports like football in order to expand its promotion to the market. It created a strong brand affinity because Nivea was able to have a consistent connection with the male consumers, because as we know Football is the most popular sport in UK, so it means that many people are watching football games and in those football games Nivea is doing its promotions and advertisement in order to attract and gain consumers in the market.
The last thing that Nivea did for their marketing plan was to evaluate. Because through evaluation Nivea can focus more on improving and introducing new products to the market in order to gain more consumers and achieve its goals and objectives.Nivea is positioned in the platform of "Gentle Care" and " Wellness" Nivea SWOT Analysis.
Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nivea: 1. Nivea globally is the brand that has its presence in around 20 product categories in more than 50 countries.
2. Nivea has huge brand recall and equity. 3. It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template. NIVEA FOR MEN used a SWOT analysis to help it assess the market.
symbol or design used to identify a specific product and to differentiate it from its competitors. This takes a detailed look at the internal strengths and weaknesses of the business.
as well as external 1/5(1). While the company’s strength rests on mass-driven Nivea, Beiersdorf should look at increasing the brand’s appeal among the youth.
Eucerin and La Prairie could also benefit from technological innovations aligned with global trends to expand geographical footprint and diversify company revenue streams. Weaknesses. 1. Nivea faced criticism over ad campaigns which were termed as racist by a few people 2.
Intense competition in skincare segment. Opportunities. Weaknesses in the SWOT analysis of Nivea Competition restricting Nivea’s sale in other segments – Where Nivea is absolutely dominating in the cold cream segment and not allowing others to enter, others are not allowing Nivea to enter in their territory.